Social media is a great way to reach customers and your target audience. Whether you’re running a business or a personal blog you should definitely want to leverage social media to get the most out of your niche.
Designing engaging content is very important for posts, but managing all your social media at once is important too.
Luckily, there are some great social media management tools that make it easier for you to manage your multiple social media accounts.
However, it can be overwhelming because there are so many tools out there, and some are better than others! This can make choosing one a daunting task.
So I’ve compiled a list of the 7 best social media management tools that I’ve used myself and found really useful. These tools will help schedule posts in advance, monitor your channel’s performance, and do a lot more to manage all your social media accounts, effectively and efficiently.
Hootsuite is one of the most popular social media management tools with over 18+ million users. Most popular companies use Hootsuite to get the most out of their social media accounts.
With Hootsuite, you can create and schedule posts, manage multiple social media accounts, reply to messages, comments, and more from a single dashboard. Moreover, Hootsuite allows you to monitor keywords from various accounts, schedule posts in bulk, and manage ad inventory to understand how the ads are performing across multiple social media platforms.
The tools offer a free plan that has limited features. With the free plan, you can manage two social media accounts and schedule up to 5 posts.
Hootsuite offers three paid plans to choose from with two of them including a free 30-day trial.
- Free – 2 Social media accounts and 5 schedulable posts.
- Professional – 49$ / month with 1 user and 10 social media accounts.
- Team – 179$ / month with 3 users and 20 social media accounts.
- Business – 739$ / month with 5 users and 35 social media accounts.
Hootsuite supported platforms
Buffer is my favorite social media management tool of all time. It packs a bunch of features to easily manage your accounts in one go. When I first started, I was looking for a free tool that have a decent set of features to get started and I ended up with buffer because this was the only tool that provided me with a handful of features for completely free.
Buffer allows you to schedule posts in advance, share any URL to multiple social media accounts with one click using the browser extension, monitor the performance of your posts, import your RSS feed to your buffer dashboard, and a lot more.
The Buffer free plan supports up to 3 social media accounts with options to schedule 10 posts.
Buffer offers three paid plans to choose from with a 14-day trial available on all of them.
- Free – 3 social media accounts and 10 schedulable posts per channel.
- Essentials – $5 / account / month with 1 user.
- Team – $10 / account / month with unlimited users.
- Agency – $100 / 10 accounts / with unlimited users. Additional accounts cost extra.
If you’re confused regarding the buffer pricing, let me explain it. With the free version, you can use up to 3 social media accounts with limited features. With the essential plan, you can use 1 social media account for $5 per month, so if you’re going to use 3 accounts on the essential plan, it will cost you $15 per month. The same goes for the team plan. However, features on each plan differ with the higher plan offering a lot more features compared to the lower one.
Buffer supported platforms
- Google business.
3. Social Pilot
Social Pilot is another great social media management tool with great features on board. Social Pilot marks itself as a white-label tool that will allow you to manage multiple clients with your own branded customizable reports. This includes the reseller features that will let you set your own price and earn money from your clients directly.
Apart from these agency features, the tool offers basics as well as advanced features such as scheduling posts, monitoring the performance of the posts, automatic content suggestions, browser extension, ad inventory management, and more.
The main downside of the tool is that the Social Pilot doesn’t have any free plan to get started.
Social Pilot offers four paid plans to choose from with a 14-day trial available on all of them.
- Professional – $25 / month with 1 user and 10 social media accounts.
- Small Team – $42 / month with 3 users and 20 social media accounts.
- Studio – $85 / month with 6 users and 30 social media accounts.
- Agency – $106 / month with 9 users and 50 social media accounts.
Social Pilot supported platforms
- Google business profile
4. Zoho Social
Social media management tool from a company that provides a huge pack of cloud-based tools. Zoho is a cloud-based business suite that contains a ton of tools, not only for social media management but also for every aspect of the business. All the tools are neatly categorized and one of them is Zoho Social.
The toolset contains content scheduling, performance tracking, RSS feed integration, ads manager, inbox integration, and more. Moreover, Zoho Social includes customer relation management (CRM) to greatly improve your earnings. Only a few tools have CRM built-in and Zoho is one of them.
Zoho Social offers a free plan with limited features and abilities.
Zoho Social offers a total of five paid plans separated into businesses and agencies. Each plan can be tried for free with a 15-day trial.
- Free – 1 user with 7 channels.
- Standard – $10 / month with 1 user and 7 channels.
- Professional – $25 / month with 1 user and 8 channels.
- Premium – $35 / month with 3 users and 9 channels.
- Agency – $200 / month with 5 users and 90 channels.
- Agency Plus – $300 / month with 5 users and 120 channels.
Zoho Social supported platforms:
- Google business profile
If you concentrate more on Pinterest and Instagram, then you should definitely try out Tailwind.
The tool offers a lot of useful features especially for these main platforms to get the most out of them.
With Tailwind, you can design and create image graphics, schedule posts, monitor the performance of your posts, hashtag finder, join communities with fellow members to get ideas from, and more.
One thing I like the most about Tailwind is the communities. With Tailwind communities, you can connect with more people in your niche and share your expertise in your niche, find new content ideas, and reach wider audiences.
Additionally, Tailwind integrates email marketing tools with social media tools to allow users to schedule posts on both platforms at the same time.
Tailwind provides a free plan with limited features and options.
Tailwind offers three paid plans to choose from with no free trial available to opt-in.
- Free – 1 Instagram, 1 Pinterest, 1 Facebook account, and 1 user.
- Pro – 1 Instagram, 1 Pinterest, 1 Facebook account, and 1 user.
- Advanced – 2 Instagram, 2 Pinterest, 2 Facebook accounts, and 2 users.
- Max – 3 Instagram, 3 Pinterest, 3 Facebook accounts, and 5 users.
6. Sprout Social
Sprout Social is one of the popular social media management tools used by large companies due to its huge set of tools built together.
Like Zoho, Sprout Social includes and integrates CRM tools with other social media management tools. As I mentioned before, a few of the platforms offer support for CRM with social media management tools and Sprout Social is one of those platforms.
Apart from that, Sprout Social offers a variety of tools that help you schedule and publish your post, monitor its performance with analytics, discover trending topics, and more.
Sprout Social offers three paid plans to choose from with each of them containing a 30-day trial.
- Standard – $89 / month / user with 5 channels.
- Professional – $149 / month / user with 10 channels.
- Advanced – $249 / month / user with 10 channels.
Unfortunately, there is no free account.
Sprout Social supported platforms:
- Google Business
7. Agora Pulse
Agorapulse is another pretty good management tool for managing multiple social media accounts. It provides a wide range of essentials like scheduling, discovering trending topics, post analytics, and a single inbox for multiple social media accounts.
Apart from those regular tools, Agora Pulse offers ROI reports (integrated with Google Analytics), competitor analyses, and more to help you with managing your social media presence effectively.
While the tool is a paid one, it offers a few solo tools for completely free and they are Facebook ads report to monitor and analyze your Facebook ads campaign, a Facebook page barometer to check how well the fans are interested in your page, and Twitter report card to compare your performance with your competitor.
There are two paid plans to choose from with each of them including a 30-day free trial and a free plan to get started.
- Free – 1 user and 3 channels.
- Pro – $79 / month with 2 users and 10 channels.
- Premium – $199 / month with 4 users and 20 channels.
Agora Pulse supported platforms:
- Google Business
In short, social media management tools can help save time, streamline your workflow, and organize all of your efforts at once. The results are satisfying for both your customers and your business as well. If you’re looking to improve how you manage your social media accounts, give one of these tools a try.